Suicide Squad
It seemed everyone was piggybacking the Euros for their campaigns, but with 11 main players Suicide Squad was a more obvious fit than others.
Drafted into Thinkjam I took the initial flat pitch design, ran it through my glossy sport broadcast filter and brought it to life. The Squad Playbook is currently live on over 50 UK online sites, with over 800k views across owned social channels. It was also used as a global asset, with countries such as Korea and Australia adapting for their local campaigns.
An additional asset was created featuring the talented talent that is Chris Kamara. Fortunately he provided us with an impromptu blunder so we could discard the scripted ones.
